An Introduction to the Roadmap for Becoming a Personal Chef

This article is part of our 5 part series on The Roadmap to Becoming a Personal Chef.  You can download our Roadmap checklist at the end of this article.

It’s never been a better time to become a personal chef.  

Becoming a personal chef requires very little to get started:

  • a few cooking utensils and appliances
  • a car
  • personal chef insurance
  • business license
  • a website
  • a client

You can get started for easily under $1,000.  Getting your first client can take a little work, but it gets easier if you have a great website and  a solid understanding of your market and brand.  

Don't let the thought of starting your own business as a personal chef overwhelm you. With just a little guidance, you can get up and running relatively quickly.  This series focuses on the main tasks to get you started as a Personal Chef.  This series is based on the year-long work done for our foundational course, Becoming a Personal Chef. This roadmap should give you a clear idea on how to get started.

We can break the roadmap into the following stages:

  1. Developing your vision
  2. Designing your business
  3. Launching your business
  4. Operating your business

So let's take a quick look at each stage.


To get clients, you need to understand who they are and what you have to offer them.  So our first step in the roadmap is to develop the vision for your business.  You need to learn about your target clients and define your personal chef brand.  Many people try to shortcut this phase, but eventually regret it as they stumble through their design and launch.


Once you’ve developed your vision, it’s time to start thinking about design.  What type of business are you going to be?  What will your website look like?  During design, you will structure your business, decide on services and pricing, and develop the content and design of your website.


Once you are finished with the design, you are ready to launch your business.  All you need now is your first client.  You will spend time leading up to the launch developing your marketing plan.  Once you launch, you will kickoff your promotional efforts that are tailored to your target client groups.


Once you get a client you need to have all of your operational processes and policies in place including how to do menu prep, plan and conduct the cook date, and invoice your client.  You will be ready because you will already have performed a few "trial" cook dates before your launch.

Even if you don't like to ask for directions...

Use the roadmap to break down the multitude of tasks into bite sized chunks.  Hopefully, this series will help give you an understanding that launching your own business can be done with just a little push in the right direction.

We will be publishing the rest of this series over the next two weeks.  If you want to learn more before then, take a look at our foundational course Becoming a Personal Chef, which we will release very soon.

Links to the other parts in the series:

Interested in learning more?

Get your free Personal Chef Roadmap Checklist with a quick rundown of each of the major tasks to launch your personal chef business.

Greg Goodman

Co-founder The Personal Chef Guide

Greg has over 30 years experience helping companies grow their business through technology in marketing. In 2008 Greg left the corporate world (his last position was Vice President of Web Marketing with Gateway Computers) to help small business owners realize their dreams. Greg is also a successful professional photographer and documentary film maker.

Greg has taken proven strategies in marketing, technology, and client service and applied them to the Personal Chef industry.