Vision - What Does Success Look Like to You?

This is the second part of our 5 part series on the Roadmap to Becoming a Personal Chef. Make sure to get your special free bonus at the end of the article.

Understand why you want to be a personal chef and own it. It’s your story.

When was the last time you truly challenged yourself?

Every once in awhile, we all do something we can be proud of. But when was the last time you did something that also fundamentally changed your life?

So, let me ask this question a little differently. When was the last time you set a real goal for yourself? I'm not talking about, "I'm going to lose 10 pounds," kind of goal, but a REAL goal that scared you but thrilled you at the same time . Maybe you've never had one, and that's ok. But for those of you who have, you know that true goals can change your life forever.

Sometimes though, a goal isn't enough... 

A true goal requires commitment

Think back to some of your earlier life accomplishments. Were the stakes high? Because a true life goal needs a 'never give up' attitude. The goals that transform you are the ones where you're willing to back yourself into a corner so that you have no choice but to move forward and go for it. True goals don't come easy. You have to make sacrifices. Sometimes you miss out on the fun things, but you do what it takes because you see the goal.

So, why do you want to be a Personal Chef?

Do you want to:

  • Own your own business?
  • Make a difference in the lives of your clients?
  • Earn a solid living doing something you love?

It doesn't matter if you're finishing culinary school, already working the line, or someone ready for a second career, you're next true goal may be right here. Right now.

Are you ready to make becoming a Personal Chef your life changing goal?

Perhaps you're still curious, and that's ok. This series is designed to give you an overview of what it takes to get there.

For those of you that ARE ready to make the commitment, your fun is just beginning. Once you have your goal, you now get to think about just what success looks like to you as a Personal Chef. And the first step is to think about your brand.

A brand is defined as a toolbox of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers.
— Wikipedia

What is your brand?

Great companies like Apple, BMW, and Nike all have a great brand. Some would say their brand is their greatest asset because without it:

  • an iPhone is just a phone
  • a BMW is just a car
  • a Nike is just a shoe

The same thing is true for Personal Chefs.  People that meet you in person, visit your site, or just see your business card, quickly form their own opinion of you, whether you like it or not. They believe they know what you're all about.

Create your brand and YOU get to craft the story that you want people to hear. In our course, Becoming a Personal Chef we go into detail how your brand needs to be aspirational, emotional, and it needs to take a stand.

Now is the time to work on your brand, before you begin putting together all your marketing and web activities. A well developed brand becomes the unifying fabric for everything you do..

Who are your clients?

You'll never know if your clients love your brand, unless you spend time understanding exactly who your clients are.   

Now, I hear this all the time, "Everyone is my client." And I agree with that. Anyone who contacts you is a potential client, but of all the people who would hire you, who's most likely to love your service: 

  • Families?
  • Seniors?
  • People with dietary restrictions?
  • The very wealthy?
  • Professional Athletes?  

Divide your potential clients up into 2-3 target groups. Wouldn't you like to know:

  • Where they live?
  • What are their eating habits?  
  • Why would they be interested in a personal chef?
  • What are they looking for in a personal chef?

All of these are important questions to consider when thinking about setting up your website and marketing activities.

It’s not like this information is readily available in Wikipedia, but some research on your part will help you build a better picture of your target client groups.  

Don’t be afraid to make some assumptions as you can always change them later.  

What does success look like to you?

Think about your typical work week a few years from now.  You're the proud owner of a successful personal chef business.  

  • How many cook dates will you have in a week?  
  • How much are you charging?  
  • How much are you making in a year?  
  • Why are potential clients choosing you?
  • What praises are you getting from your best clients?

Give yourself plenty of time to explore where you're headed. Make it real. Make it worthwhile. Write it down and keep it handy, because a great vision keeps you on track. It'll help you every step of the way even when you stumble.  

For instance, what potential roadblocks are out there that could keep you from being successful?  

  • Lack of experience
  • Trouble finding new clients
  • Getting your name out there
  • Making time for blog posts

How can you overcome these challenges?  Just remember that many successful personal chefs started out just like you and found ways to overcome similar obstacles to reach their goal.  We talk about these challenges throughout our Becoming a Personal Chef course.

You now have all the ingredients for an epic story!

All you have to do is make it happen.

Don’t skimp on your vision.  I can tell you from first hand experience that the more you put into your vision, the more you'll have to draw from when things get tough.

Lastly, make your business meaningful. This is your first step on a great journey, make it a memorable one.


Links to the other parts in the series:

Interested in learning more?

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Greg Goodman

Co-founder The Personal Chef Guide

Greg has over 30 years experience helping companies grow their business through technology in marketing. In 2008 Greg left the corporate world (his last position was Vice President of Web Marketing with Gateway Computers) to help small business owners realize their dreams. Greg is also a successful professional photographer and documentary film maker.

Greg has taken proven strategies in marketing, technology, and client service and applied them to the Personal Chef industry.